Jae Joo is the founder and creative director of a full-service interior design studio based in SoHo, New York.
She works on residential and commercial projects around the world, with a consistent focus on building atmosphere over decoration. Drawing inspiration from classical architecture, enduring materials, and homes that have evolved naturally over time, Jae creates interiors that feel both timeless and deeply personal. Her work is guided by the belief that the best spaces tell the story of the people who live within them.
She has been named one of the New American Voices by Architectural Digest and her work has been widely featured.
For Jae, a project is complete only when it feels as good as it looks, when it truly captures what you love and leaves room for what’s next.
